Visual Impact Muscle Building Complete Review – Is It Any Good?

Visual Impact is designed more for getting a model-like physique with low body fat and lean muscle rather than full bodybuilder size. The program has some quirky ways to go about workouts with a bizarre approach to compound exercises. This review will reveal you how this program works, who it is suitable for, what the good and bad points are and whether is works.  Here is a quick summary.

  • Rating:
  • Suitable for: men. Guys looking to obtain a chiselled, sculpted look rather than full bodybuilder size through moderate lean muscle coupled with low body fat.
  • Experience level: beginner to intermediate.
  • Format and structure: digital download program with two PDF manuals, the main manual and an exercise demonstration ebook, plus printable workout charts.
  • User friendliness: easy to go through.
  • Effectiveness: this program seems to be designed more for definition than real all round muscle growth as it does not advocates big compound lifts.
  • Pros: flexible program, can be done in four, six or nine months depending on you needs and time available. Concerned with achieving a chiselled physique rather than a large body lacking proportions.
  • Cons: questionable bias against big compound lifts.
  • Regular price: $47. May change in future.
  • Money Back Guarantee: Yes
  • Author: Rusty Moore
  • Website:

What Is Visual Impact Muscle Building?

The catchy name of the program stresses the importance of good looks as the key factor for muscle development.

Visual Impact Muscle Building was designed to achieve a somewhat slimmer, but densely muscular and lean physique described by the author like as “angular”, a way to express a dense, toned look with all the skin tightly rapped around your muscles, or a lean “Hollywood look”.

Muscle building alone is not guarantee of a physically pleasant or even functional body as Rusty Moore points out that big and strong male bodies may not necessarily be the best looking ones.

The protocol of the program is allegedly designed to achieve long lasting, permanent results and has nothing to to with the usual bulk and cut of bodybuilding.

The program actually gives a blueprint to reach permanent low fat and definition around your muscles in a completely different way than the old, temporary and unhealthy bulk and cut system. More on this later.

Who Is Rusty Moore?

rusty mooreRusty Moore has 24 years of training experience and dedication to fitness and the best methods for training naturally for the best possible look, not just in swimming shorts but also in trendy clothes.

So he marketed this program with a different kind of person in mind, someone who does not want to become a huge beefy guy but is more concerned with aesthetics in a lean, athletic package.

He is also a character in that while a fitness expert and enthusiast, he also likes the sea, boats and having a good beer, if and when required. We liked that, as it gives a more balanced outlook on the man and what is good in life, not just fitness. But back to the program.

How Does The Program Work?

According to the author, the greatest culprits that cause an over sized look are the very kind of exercises that are considered the most effective of all: the dead lift, the squat and the bench press.

These 3 compound movements are viewed by all as the top exercises because of the stress they place on your body and nervous system, which triggers muscle growth through adaptation.

According to the program, the problem is than by applying “non targeted” muscle growth with these movements you end up looking like a curvy, beefy meat head. Very strong and impressive for sure, but not necessarily the best looking.

The reason for that would be that bulging quads and obliques break the linearity of your physique making you look “curvy” and out of proportion, even if very big and strong.

So a questionable point of the program is that you have to forget about big compound lifts. Squats and dead lifts or compound movements in general are notorious for boosting metabolic rate, spurring muscle growth and helping burn fat when combined with proper nutrition, so it is not clear how big lifts could stand in the way to getting a low-fat, sculpted physique.

What Are The Workouts?

Apart from the questionable bias against compound lifts,  the author is against an  high repetition range because  it leads to Sarcoplasmic Hypertrophy as opposed to Myofibrillar Hypertrophy, which is achieved through a low repetition range.

Higher repetition range cause a build up of lactic acid and a quick adaptation of your muscle to actually increase their muscle cell size with fluids. This sounds better, but an even better way to do it would be low repetition range with compound movements, not without as the program suggests.

Sarcoplasmic Hypertrophy Vs Myofibrillar Hypertrophy – Buff Vs Lean

Training for strength increases the definition of the muscle giving it the much coveted dense look, however further gains will eventually stop unless you also strategically switch to high rep range, or sarcoplasmic training.

Plus, the program also suggests a kind of hybrid repetition range around 4/5 that brings out the best of both and should also be included in the training regimen to increase density and size at the same time.

The point that Rusty Moore makes is to shift the balance away from an excessive sarcoplasmic, mass range (6/15) and more towards a myofibrillar, density range (1/3), though there is space for both. He is not against high range repetitions as long as these are strategically switched to low range repetitions as required.

In other words, you need both, it is the balance that needs to be shifted. Too much low range repetitions cause you to look harder but undersized, and too many high range repetitions cause you to look bigger and bulkier but also softer and buff. So far so good, we appreciate the point and actually agree on it.

Nothing new here. Whoever has been working out for a while knows that you need to mix higher with lower repetition range at some stage.

Click Here To Visit Visual Impact Official Website

What Can Visual Impact Muscle Building Do For You?

The program offers a unique way to achieve definition. Definition is normally achieved by getting your skin to wrap around your abs, filling tightly into the grooves and showing your muscles in any light. However, the way Muscle Building achieves this takes on a completely different route.

The old bodybuilding school revolves around bulking up for size and then cutting carbs and calories before a contest in order to get your body fat low and increase definition on your muscles, then eat loads of carbs to overcompensate with glycogen and get the muscles bigger and tighter in your skin.

The problem is that this practice is temporary, lasts at most 72 hours or so, and also while your fat may have decrease a lot, your skin may have not had time to shrink to your new body and waist size, effectively being slack and loose, therefore not wrapping around your six pack tight enough.

Visual Impact Advanced Ripped Technique

This is where it gets interesting. Since skin shrinking is slower that , the program implements an advanced strategy, offered as a free bonus, that has been widely used by A list celebrities to get them in pick conditions for their roles.

This technique involves cutting down calories while exercising in the strength, low range (1/3) repetition range precisely with the purpose of losing some sarcoplasmic, fluid muscle size, around 5 to 10 pounds lighter than your final targeted body weight.

In other words you diet while training for strength at the same time and your muscle and overall size goes smaller than the final size you are after. Doing this for a couple of months gives the skin time to adapt to your new, smaller waist and body size and fit tightly around it. Next, enter the dragon.

Now that your physique is as hard and small as it gets with your skin already tight around it, re-introduce the high range (6 to 15) sarcoplasmic fluid repetitions for muscle mass about 3 weeks before a contest (or the beach) but without even increasing carbohydrates and here we go, your muscle will actually fill into your skin even tighter, making you look awesome ripped in all lights and conditions. You can then keep it that way by switching back to low repetition range later on while keeping your calorie intake on track.

Standard Technique

There is also a standard technique that involves reducing your body fat gradually over 6 to 8 weeks without losing muscle mass at all. This gives your skin plenty of time to shrink around your muscle for excellent definition.

Visual Impact Muscle Building Cycles – How Do They Work?

The program uses a protocol of 3 subsequent phases plus 1 bonus phase organized in a pyramid structure and tailored as a 4, 6 or 9 months program, so it is very flexible depending on your needs or goals. Normally, the program lasts 6 months and the cycles go as follows:

Phase 1 – Sarcoplasmic Growth, normally lasting 2 months though it can be tweaked. First of all, grow in size. This is done by focusing on the sarcoplasmic growth of fluid inside your muscle cells, using a 6 to 15 repetition range with brief rest periods in order to achieve fatigue and pump. However, the program also advices on not to go overboard with popular intensity techniques like drop sets and the likes.

Done indiscriminately, this approach can blow your muscles into oblivion rather than growth. The phase 1 teaches you how to hit the sweet spot for optimal sarcoplasmic growth without annihilating your muscles. The net effect is fast muscle growth and size. What we liked is that Rusty Moore also gives indications and insight on how it feels like when you are building mass, so you know you are on the right track without relying just on numbers but listening to your body, and it is not about feeling sore like hell.

Phase 2 – Sarcoplasmic and Myofibrillar Hybrid Training, again lasting 2 months that can be tweaked. This phase is the necessary transition step before the full myofibrillar, contractile tissue phase. With a repetition range of about 4/5, your muscles are primed to get denser and gain strength on the mass you have already built upon, improving definition while still working on the size department to an extent.

Phase 3 – Maximum Density And Definition Training. This is the final, full on phase to bring all density and definition out of your muscles. The repetition range goes as down as 2/4 while losing extra fat with High Intensity Interval Training. In this phase you are likely to hit all your personal bests in all lifts while actually losing fat. Because you have already built muscle size before, you’ll become stronger even while losing body fat. In fact, this is the last phase prepping the shrink and wrap effect of above which is offered as a free bonus, bringing out extreme definition much better than the old school high reps for definition.

The high reps creates a pump good for sarcoplasmic growth, not definition. Definition is caused by a low body fat tightly wrapping around your muscle, and to get there you need to follow the blueprint outlined above.

Bonus Phase 4 – This is the permanent shrink and wrap effect technique described above.

Click Here To Visit The Visual Impact Muscle Building Website

Visual Impact Muscle Building Program Break Down

visual impact muscle buildingThe program consists of 3 parts.

  • A main PDF format, 72 page instant download manual with all the information needed to achieve the shredded, angular and muscular look and why. Here you will find the 3 phase pyramid structure plus the Bonus Phase, each phase being the foundation of the previous one, and the nutritional guidelines.
  • A 227 page Exercises Demonstrations ebook with pictures and body muscle sections organized with a clickable menu for easy navigation.
  • Printable Workouts Charts to monitor your progress.

Pros And Cons Of The Program


  • Flexible program, can be adjusted to 4, 6 or 9 months depending on you goals. You can stop at phase 2 or progress at phase 3 or adjust any phase duration depending on your needs and goals.
  • Flexible equipment. You can use free weights, machines, body weight and it can be done at a gym or at home, as long as you follow the general guidelines. Resistance methods are not important, rep ranges and rest intervals are.
  • Unique perspective. It focuses on building a good looking, hard, defined physique different from the big and beefy traditional bodybuilding that looks just as good on the beach as in a suit.
  • Not too expensive.
  • 60 day money back guarantee


  • A muscle building program against the big compound movements like squat and dead lift. Big lifts are king for effective all round muscle growth and increase in metabolic rate.
  • The nutritional guidelines are inadequate.
  • Some people like physical formats. Unfortunately the program is not available in CDs, but it can be accessed immediately online upon purchase as long as you have internet connection and PDF reader like ADOBE.

The Bottom Line – Is Visual Impact Muscle Building Good?

Visual Impact Muscle Building is a simple, flexible and convenient blueprint designed to achieve a lean, dense, muscular and attractive male physique with permanent low body fat in a “Hollywood Star” format. Its guidelines and principles are the opposite of the buff and beefy bodybuilding regimes promoting size at the cost of a rounded, puffy and out of proportion look.

However, the program has a curious bias against big compound lifts that allegedly make your waist expand and it lacks depth in the nutritional part.

Click Here To Visit The Visual Impact Muscle Building Website